We are human beings that work for other human beings. We are passionate about the mountains and the outdoors. We are committed to honouring, respecting, and protecting people and the environment as living beings.

We are free thinkers who are not afraid to share our thoughts and, most importantly, we stay true to ourselves. We believe a new, responsible way of doing business is necessary.

We believe that knowledge of our natural surroundings is the first step in their conservation. We give back by making local culture accessible to a broader global community.

We are committed to designing and manufacturing ergonomic, innovative, versatile, durable and sustainable products. We belong to a community of conscientious people, committed to spreading the word about outdoor culture.

We support the outdoor community in sharing experiences and ideas without bias or prejudice.